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social_media_and_design [2017/09/09 06:53] tmleblanc01social_media_and_design [2017/12/03 18:19] (current) – removed iowaicon
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-**Social Media and Design** 
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-Manages Social Media including Facebook, Twitter, Google Plus 
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-Designs flyers, postcards and business cards ideally using artwork from the artist GOH if appropriate, i.e. a Theatre Artist may not have artwork. 
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-**Social Media Acccounts** 
-  * Facebook: webmaster grants Social Media Coordinator access 
-  * [[https://twitter.com/IowaICON|Twitter]]: email address associated with this account is ia.icon.programming@gmail.com 
-  * [[https://plus.google.com/+IowaiconSF|Google+]]: webmaster grants Social Media Coordinator access 
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-Overall Publicity Calendar and Budget 
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-**February: Membership push, setup event on FB**  
-  * Facebook Ad     Cost: $50.00 
-  * Initial business card (250) and postcard (250) order Cost: $75.00 
-  * Wait for Vistaprint sale. Order general business cards (250) and Con Specific Cards (250). The postcards are NOT for mailing, but to had out at other events 
-  *  
-**March:** 
-Volunteer push 
-2nd run of postcards (250) and business cards (250) order    Cost: $45.00 
-April: Call for programming 
-May: Membership push, DreamCon push  
-DreamCon Facebook Ad (last year’s cost $50.81) Cost: $50.00 
-Postcard to unregistered past members Cost: $200.00 
-Last year cost: 276 postcards ($174.54) 
-250 postcards to potential members (251 postcards, $191.54) Cost: $200.00 
-Proposed mailing to 250 residences within 50 miles of the hotel with the following interests: stereo/rec/tapes/CD, pre-recorded video, travel in the USA, home video games, science fiction, collectibles/collect, cable TV viewing, book reading 
-June: T-Shirt push, Postcards to old members and potential membership mailed 
-July: Highlight guests and unique programming 
-August: Membership push late in the month 
-Proposed mailing to 250 services and retails businesses within 50 miles of the hotel soliciting donations 
-Estimated cost: $210 including mailing fees Cost: $210.00 
-83 cents per postcard including mailing fees 
-Weekly 
-August 
-Week 1: Membership push 
-Week 2: T-Shirt push 
-Week 3: DreamCon push 
-Week 4: Volunteer push 
-September 
-Week 1: Membership push 
-Week 2: Volunteer push 
-Week 3: Featured programming 
-Week 4: Last minute reminders 
-Post Convention 
-Week 1: Online Feedback Form 
-Week 2: Online Feedback Form 
-Week 3: Save the Date 
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