social_media_and_design
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| social_media_and_design [2017/11/18 14:55] – tmleblanc01 | social_media_and_design [2017/12/03 18:19] (current) – removed iowaicon | ||
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| - | **Social Media and Design** | ||
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| - | Manages Social Media including Facebook, Twitter, Google Plus | ||
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| - | (Google Plus is nearly obsolete as a social media platform. ICON does not see much traffic from Google Plus. Usually update the cover photo and profile image and leave it at that. Most social media automation tools do not post to Google Plus.) | ||
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| - | Designs flyers, postcards and business cards ideally using artwork from the artist GOH if appropriate, | ||
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| - | **Social Media Acccounts** | ||
| - | * [[https:// | ||
| - | * [[https:// | ||
| - | * [[https:// | ||
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| - | **Overall Publicity Calendar and Budget** | ||
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| - | **Eight Months Out** | ||
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| - | Using the artist provided artwork if available. | ||
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| - | * Update ConBucks and Dealers Table Tents for next year | ||
| - | * Create flyers (half-sheet, | ||
| - | * Create postcards (ones you can hand out and mail) | ||
| - | * Create Con specific business cards | ||
| - | * Update programming and conference evaluations for the next year | ||
| - | * Create bookmark/ | ||
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| - | **Seven Months Out: | ||
| - | * Facebook Ad | ||
| - | * Initial business card (250) and postcard (250) order **Cost:** $75.00 | ||
| - | * Wait for VistaPrint sale. Order general business cards (250) and Con Specific Cards (250). In this order, the postcards are NOT for mailing, but to handout at other events. | ||
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| - | **Six Months Out:** Volunteer push | ||
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| - | * 2nd run of postcards (250) and business cards (250) order **Cost:** $45.00 | ||
| - | * These are the postcards used to handout at events. Only order if running low. | ||
| - | * These are the Con specific business cards. Only order when running low. | ||
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| - | **Five Months Out:** Call for programming | ||
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| - | * Speak with programming staff to determine deadline for submitting ideas and when panelists will hear back from programming staff. Include this information in all social media posts and emails as needed. | ||
| - | * Reach out to past panelists and professionals to find out if they are attending the next ICON. Have the professionals complete a survey using Jotform (ICON has an account associated with the ia.icon.programming@gmail.com email address) to find out if they are attending and if they might interested in doing panels. Jotform also allows you to collect headshots and bios which are needed for the programming booklet. | ||
| - | * [[https:// | ||
| - | * [[https:// | ||
| - | * Surveys can been copied and updated for subsequent years | ||
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| - | **Four Months Out:** Membership push, Student Writing Workshop push | ||
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| - | * Speak with Student Writing Workshop staff to determine what assistance they need promoting the event. This might included emails and social media pushes. | ||
| - | * DreamCon Facebook Ad **Cost:** $50.00 | ||
| - | * Postcard mailed to past members | ||
| - | * 250 postcards to potential members | ||
| - | * This is an option in VistaPrint and does not occur every year. Proposed mailing to 250 residences within 50 miles of the hotel with the following interests: stereo/ | ||
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| - | **Three Months Out:** T-Shirt push, Postcards to old members and potential membership mailed | ||
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| - | * T-shirt push must be coordinated with other staff in charge of finding the t-shirt vendor | ||
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| - | **Two Months Out:** Highlight guests and unique programming | ||
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| - | * Dependent on programming being complete | ||
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| - | **One Month Out:** Membership push late in the month | ||
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| - | * Proposed mailing to 250 services and retail businesses within 50 miles of the hotel soliciting donations | ||
| - | * Estimated cost: $210 including mailing fees (or 83 cents per postcard including mailing fees) | ||
| - | * This proposed mailing has never occurred. It is a future idea. | ||
| - | * A late membership postcard mailing could be done at this time if membership is running behind past years. | ||
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| - | **Weekly** | ||
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| - | * 7 weeks out: Membership push | ||
| - | * 6 weeks out: T-Shirt push (dependent on when t-shirt order deadline is) | ||
| - | * 5: weeks out: Student Writing Workshop push | ||
| - | * 4 weeks out: Volunteer push | ||
| - | * 3 weeks out: Membership push | ||
| - | * 2 weeks out: Volunteer push | ||
| - | * 1 week out: Featured programming (if known) | ||
| - | * Week of the Convention: Last minute reminders | ||
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| - | **Post Convention** | ||
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| - | * Week 1: Online Feedback Form | ||
| - | * Week 2: Online Feedback Form | ||
| - | * Week 3: Save the Date | ||
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| - | **Tools Used** | ||
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| - | * **EventBrite**: | ||
| - | * **ifttt.com**: | ||
| - | * **MailChimp**: | ||
| - | * **HootSuite**: | ||
| - | * **Sign Up Genius**: used to schedule Headshots for Charity. account: ia.icon.programming@gmail.com | ||
| - | * **WuFoo**: online programming evaluations. account: ia.icon.programming@gmail.com | ||
| - | * **Pixabay**: | ||
| - | * **JotForms**: | ||
| - | * **RecurPost**: | ||
| - | *** Zapier:** automation tool used to connect EventBrite with Google sheets to collect additional information about the Student Writing Workshop registrants. account: ia.icon.programming@gmail.com | ||
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| - | **VistaPrint Orders** | ||
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| - | * Whenever possible wait for a sale | ||
| - | * All purchases must be approved by ConCom first. Get the order set up, get the cost, email ConCom, wait for thumbs up, purchase and forward confirmation email to Treasurer requesting reimbursement. | ||
| - | * ICON does not have specific VistaPrint account. | ||
| - | * To ensure that we do not order too much Con specific items to handout, once the order arrives, divide up into packages of ten postcards, 20-25 Con specific business cards and 10-15 general ICON business cards. | ||
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