social_media_and_design
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| social_media_and_design [2017/09/09 07:23] – tmleblanc01 | social_media_and_design [2017/12/03 18:19] (current) – removed iowaicon | ||
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| - | **Social Media and Design** | ||
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| - | Manages Social Media including Facebook, Twitter, Google Plus | ||
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| - | Designs flyers, postcards and business cards ideally using artwork from the artist GOH if appropriate, | ||
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| - | **Social Media Acccounts** | ||
| - | * [[https:// | ||
| - | * [[https:// | ||
| - | * [[https:// | ||
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| - | **Overall Publicity Calendar and Budget** | ||
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| - | **January** | ||
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| - | Using the artist provided artwork if available. | ||
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| - | * Update ConBucks and Dealers Table Tents for next year | ||
| - | * Create flyers (half-sheet, | ||
| - | * Create postcards (ones you can hand out and mail) | ||
| - | * Create Con specific business cards | ||
| - | * Update programming and conference evaluations for the next year | ||
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| - | **February: | ||
| - | * Facebook Ad | ||
| - | * Initial business card (250) and postcard (250) order **Cost:** $75.00 | ||
| - | * Wait for VistaPrint sale. Order general business cards (250) and Con Specific Cards (250). In this order, the postcards are NOT for mailing, but to had out at other events | ||
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| - | **March:** Volunteer push | ||
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| - | * 2nd run of postcards (250) and business cards (250) order **Cost:** $45.00 | ||
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| - | **April:** Call for programming | ||
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| - | * Speak with programming staff to determine deadline for submitting ideas and when panelists will hear back from programming staff. Include this information in all social media posts and emails as needed. | ||
| - | * Reach out to past panelists and professionals to find out if they are attending the next ICON. Have the professionals complete a survey using Jotform (ICON has an account associated with the ia.icon.programming@gmail.com email address) to find out if they are attending and if they might interested in doing panels. Jotform also allows you to collect headshots and bios which are needed for the programming booklet. | ||
| - | * [[https:// | ||
| - | * [[https:// | ||
| - | * Surveys can been copied and updated for subsequent years | ||
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| - | **May:** Membership push, Student Writing Workshop push | ||
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| - | * Speak with Student Writing Workshop staff to determine what assistance they need promoting the event. This might included emails and social media pushes. | ||
| - | * DreamCon Facebook Ad (last year’s cost $50.81) **Cost: | ||
| - | * Postcard mailed to past members | ||
| - | * 250 postcards to potential members | ||
| - | * Proposed mailing to 250 residences within 50 miles of the hotel with the following interests: stereo/ | ||
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| - | **June:** T-Shirt push, Postcards to old members and potential membership mailed | ||
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| - | * T-shirt push must be coordinated with other staff in charge of finding the t-shirt vendor | ||
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| - | **July:** Highlight guests and unique programming | ||
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| - | * Dependent on programming being complete | ||
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| - | **August:** Membership push late in the month | ||
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| - | * Proposed mailing to 250 services and retails businesses within 50 miles of the hotel soliciting donations | ||
| - | * Estimated cost: $210 including mailing fees **Cost: | ||
| - | * 83 cents per postcard including mailing fees | ||
| - | * This proposed mailing has never occurred. It is a future idea. | ||
| - | * A late membership postcard mailing could be done at this time if membership is running behind past years. | ||
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| - | **Weekly** | ||
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| - | Adjust based on when the convention is scheduled each year. | ||
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| - | **August** | ||
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| - | * Week 1: Membership push | ||
| - | * Week 2: T-Shirt push | ||
| - | * Week 3: DreamCon push | ||
| - | * Week 4: Volunteer push | ||
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| - | **September** | ||
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| - | * Week 1: Membership push | ||
| - | * Week 2: Volunteer push | ||
| - | * Week 3: Featured programming | ||
| - | * Week 4: Last minute reminders | ||
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| - | **Post Convention** | ||
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| - | * Week 1: Online Feedback Form | ||
| - | * Week 2: Online Feedback Form | ||
| - | * Week 3: Save the Date | ||
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| - | **Tools Used** | ||
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| - | * **EventBrite**: | ||
| - | * **ifttt.com**: | ||
| - | * **MailChimp**: | ||
| - | * **HootSuite**: | ||
| - | * **Sign Up Genius**: used to schedule Headshots for Charity. account: ia.icon.programming@gmail.com | ||
| - | * **WuFoo**: online programming evaluations. account: ia.icon.programming@gmail.com | ||
| - | * **Pixabay**: | ||
| - | * **JotForms**: | ||
| - | * **RecurPost**: | ||
| - | * Zapier: automation tool used to connect EventBrite with Google sheets to collect additional information about the Student Writing Workshop registrants. account: ia.icon.programming@gmail.com | ||
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| - | **VistaPrint Orders** | ||
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| - | * Whenever possible wait for a sale | ||
| - | * All purchases must be approved by ConCom first. Get the order set up, get the cost, email ConCom, wait for thumbs up, purchase and forward confirmation email to Treasurer requesting reimbursement. | ||
| - | * ICON does not have specific VistaPrint account. | ||
social_media_and_design.1504956205.txt.gz · Last modified: (external edit)